Created specifically for JetBlue’s Creative Producer initiative, this minute airline safety animation explores how a familiar safety message can be transformed into something distinctly JetBlue. The concept was inspired by the iconic bear featured on Blueprint II and JetBlue’s identity as New York’s hometown airline. A sultry disco-inspired backing track also makes it feel distinctly New York. Developed and produced independently, including the 3D modeling, animation, editing, and sound design.